General Introduction to Ad Block
An Ad Block is a software and browser extension that prevents website content from loading. These programs can be used on desktop computers, smartphones and tablet devices and all serve the same purpose: to block marketing messages. There are a number of different products on the market, including free and paid-for programs. They have increased in popularity in recent years as more people want to browse the internet without viewing ads.
Origins of Ad Block
Ad blocking is a recent phenomenon. Research shows that some consumers suffer from “ad fatigue” and no longer want to view marketing messages. There are a number of other reasons why people might want to download and use this kind of programs, too. They might want to protect their privacy when browsing the internet, for example, or prevent their computers from being infected with malware. Other reasons include a more optimal browsing experience: websites sometimes appear less “cluttered” when there are no banner ads or other messages on the page.
Explanation of Ad Block
Ad Block software is popular among people who don’t want to be bombarded with companies advertising products and services. However, this can have a detrimental effect on websites that rely on ad revenue. As a result, some businesses encourage readers to disable their ad block software when they visit their site or add their URL to a “whitelist”. Some publishers even prevent visitors from accessing a web page until they disable their ad block software or browser extension.
This software comes in various forms and often has plenty of customization options. As a Result this allows users to choose which type of content they want to block. Users can also turn these programs on and off whenever they feel like it.