Blogs – What are they and how can they be used?

Blogs – What are they and how can they be used?

General Introduction to Blogs

A blog is a journal-style website which features a number of chronologically-arranged posts, usually with the most recent appearing first. Most blogs allow readers to leave comments on posts. From around a decade from the late 1990s to the late 2000s, blogs were the pre-eminent way for web users to publish. Although the rise of social media networks has reduced the audience for blogs to some extent, they are still important for longer-form work. They are frequently used as a way for corporate staff to communicate with existing and prospective customers.

Origins of Blogs

Blogs grew out of the online journals that were popular in the earliest days of the public internet. The blog as the world knows it today is a product of the mid-1990s, with science fiction author and journalist Jerry Pournelle being among the pioneers of the format. Interest in blogging exploded in popularity at the end of the 1990s with the advent of mass-market services like LiveJournal which allowed other users to comment on entries. However, outside online culture blogs only really came to prominence around 2002, following several controversies in US politics.

Explanation of Blogs

A blog is often considered an excellent way to promote a product or service. It tends to be seen as more informal than a traditional website, allowing customers to feel included by the company in question and giving the firm’s corporate image a human touch. Conversely, many internet users consider blogs to be more reliable and serious than social media posts, thus providing greater authority to the information posted. Many blogs include sponsored or paid posts. Some people view such posts negatively, but this is less likely if such posts are clearly identified.

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