A proper influencer briefing needs to have all the information and content that is relevant to the influencer and can help him or her get an exact and clear picture of what you want. It has to clearly define the duration of the cooperation, the terms of the cooperation and the goals that you wish to […]
General growth in live streaming channels Here, we examine the growing use of live streaming channels for influencer marketing. As streaming and social media see an increase in their popularity – and become almost omnipresent – the choice of social platforms is expanding rapidly. We also review, therefore, which platform might best suit your requirements, based […]
At our influencer marketing event in Salzburg we´ve had the chance to interview one of the upcoming Austrian influencers: Nina Wrodnigg (Blog: You rock my life Instagram: ninawro). With her inspiring presentation and her professional & authentic attitude, Nina was the shining star that night. Therefore we had a lot of questions 🙂 Interview with Nina […]
Influencer marketing and live streaming: Pros and cons One of the most exciting things about influencer marketing is how it opens up all kinds of possibilities for new marketing channels. One of the most exciting of these new frontiers is live streaming. Influencers who broadcast video of themselves using or reviewing products in real time […]
Influencer marketing’s evolution in the modern era The influencer marketing boom of 2016 is showing no signs of retreating. Most marketers plan to double their investment in 2017, but they’re having to redefine their definitions of “influencer” to suit the current marketplace. This form of advertising combats ad avoidance and delivers authenticity, but storytelling has […]
Live streaming and influencer marketing Video marketing has been a profitable tool for marketers who regularly promote products and services offered by their brand. Videos which are informative and rich in content offer marketers the chance to reach their target audience especially in today’s digital world. Live streaming is a new way of using web […]
Influencer marketing is an emerging practice in Marketing and Communications developed from the concept of customer relationship management. Influencer relationship management (IRM) deals with managing influencer interactions, thereby enabling brands to nurture and maximize those interactions into long-term strategic ties. This is achieved by aligning influencers in the path of the customers so that they […]
In contrast to giants of social media Twitter or Facebook, Instagram is an application without specific analytics . It would be completely understandable if you as a user have several pertinent questions about Instagram data analytics and no specific way to provide an answer.
Having your content go viral is every marketer’s dream. Getting more views, traffic, followers, likes, upvotes and comments can take your brand to new levels. The best thing about having something go viral is the massive amount of exposure for the relatively small time and effort it takes. With the right framing and content virality […]
Traditions are traditions and this year has proven to be no different. Marketing specialists will always examine the latest trends and predict how they will affect the following twelve months. One of the most prominent topics in 2016 has been the concept of influencer marketing and how it may impact the social media landscape.