There is definitely a knack to influencer marketing nowadays, as companies aim to pinpoint the perfect influencer to establish and maintain a perfect relationship. The actual process of finding a social influencer can be drawn out and arduous.
Beautiful architecture and interior design are topics that attract a lot of design-oriented people. Instagram provides a perfect platform to present aesthetic images of houses, materials, home decorations, interior furnishings and furnitures.
With more than 400 million users, Instagram has been proven to be a very valuable channel for marketing purposes. One reason of its success is the variety on how to engage with users.
In the past the world of marketing was held tightly in the fist of a few select marketing behemoths, taste-makers whose influence over the buying public was one of the most influential driving forces of purchases. The world has changed. With the advent of the internet and social media the individual voice has made itself heard in a way that has never been seen.
Today, advertising is ubiquitous. Overloaded consumers fight back by ignoring many, if not most of these marketing messages, causing brands to face the problem of reengaging with customers. One way past the background noise is through influencer marketing. Eventhough influencer marketing is a fenomenal way to past the background noise, it contains some challenges.