On the way from Munich to Salzburg, our Birds fought the harsh weather to cooperate at the event „Content follows Story” regarding the launch of the “Story First” network. And it was well worth it.
We would like to take the time to thank the folks from viermalvier.at, especially CEO and founder Karim-Patrick Bannour, for cooperating with us and putting in some major legwork to make the event possible.
“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”
An old saying but truer than ever. You can not put content on the web without telling a story through it. If you do the audience won’t connect with it. Through successful storytelling in social media or influencer marketing, an enterprise or brand is able to position themselves in a way many competitors can’t. And the best thing about it – it doesn’t have to be expensive. Great results can be achieved with minimal resources. All you need is an interesting or heartfelt story, people want to listen to and can engage with on an emotional level.
The event featured several key speakers in the social media and influencer marketing sector, presenting new trends and developments as well as renowned social media influencers offering insight into their unique world.
The program included the following:
1. Elisabeth Mattes (former leader Corporate Communications A1, Telekom Austria Group)
“Storytelling 2017 – Succesful positioning through “digital Storytelling in Social Media”
“Content follows the Story – How photo, video, and live streaming transport and enhance your message.
3. Karim-Patrick Bannour (viermalvier.at)
“Social Media Trends – Snapchat, WhatsApp, Instagram, Facebook und Co – Concrete benefits for your enterprise“
4. Julian Freese (Reachbird.io)
“Influencer marketing from a company´s perspective. Challenges and chances of influencer marketing campaigns“
“Influencer perspectives on Influencer Relations: How should enterprises engage Influencer, what are the trademarks of a successful cooperation?
My gratitude goes out to all the speakers, influencers as well as the audience. Thank you for participating. Salzburg was a great joy and success and we hope you learned a lot.
We from Reachbird are looking forward to any future events.