What is Engagement Rate?
Engagement rate is an important metric for analyzing your content’s performance on social media. It’s important to note that it is also an equally valid measurement for both larger or smaller companies since the engagement rate is calculated in proportion to the number of people that the company reaches on social media.
High engagement is a metric that all companies should strive for when it comes to their social media since high engagement is usually a sign of superior content. It’s ideal for analyzing advertising campaigns on social media and can be applied to Twitter, Facebook, Instagram, or any other popular social media platform. Don’t forget to monitor feedback received from the people that you engage as well, as they will usually offer up valuable suggestions for improving your product or service.