A gaming influencer is a web user with authority in the gaming world, who uses that authority to influence gamers’ decisions about which products to buy. The influencer’s authority is usually manifested in the form of a large number of followers on social media platforms like Instagram, Facebook, and Twitter. Professional influencers can earn thousands of dollars for a single Instagram post promoting a product. However, many gaming influencers are not paid by brands to market their products. Instead, they use their own discretion to choose which products they want to tell their followers about and encourage them to buy. The word ‘influencer’ has only arisen in the past decade, with the advent of social media use. Nevertheless, the concept of the influencer is a much older one: celebrities and influential people have been used to endorse products and influence public opinion since time immemorial.
Examples of how a gaming influencer works
To illustrate how a gaming influencer works, let’s give two examples. In example 1, Influencer A purchase a new gaming console that they love. They post a video of themselves unboxing the console on Youtube, and photographs of them using in on their Instagram and Twitter via cross-posts. They have tens of thousands of followers, thousands of whom are influenced by these posts to buy the game for themselves. In example 2, Influencer B is well known for her authority in the gaming world. As such, a large gaming company sends a preview of their newest game to try, paying him to endorse it. Influencer B creates a daily Vlog of herself playing the game, to drum up interest. His huge number of followers log on each day to watch the Vlog so that they can get a sneak peek at the game, with many of them pre-ordering it for themselves.