Influencer Marketing Wiki

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Influencer Marketing Wiki

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As its name indicates, a beauty influencer is someone who exerts influence. This term is specifically used in the marketing world. A beauty influencer is an individual or group of individuals who use their influence to encourage their fans and followers to purchase particular beauty products.

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A blog is a journal-style website which features a number of chronologically-arranged posts, usually with the most recent appearing first.

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A brand ambassador is an individual who is hired by a business or organization to represent them in a positive way, and in the process, help them increase the awareness of the organization and increase their sales.

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Brand awareness represents the likelihood that a person recognizes a company’s service or product. For a business, creating brand awareness is certainly an important step when promoting a product.

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Customer relationship management (CRM) is a type of software that manages multiple customer-related processes.

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Content refers to information published for the purpose of educating, informing and selling potential customers on a product, service, or way of thinking. It is a central element of a content marketing strategy.

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Content marketing refers to marketing that does not openly promote a particular item or brand. Instead, it attempts to create a buzz around a company’s services or products by offering content that will appeal to the desired audience.

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Engagement rate is used to measure the level of engagement that a specific piece of content receives from a particular audience. It is an important metric for analyzing the performance of social media contents.

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A food influencer is anyone with authority and influence in the world of online food marketing. A food influencer might be a top chef or a restaurant critic with a large following on social media. Equally, a food influencer could be a popular Instagrammer with an account devoted primarily to food, or a food blogger with numerous fans.

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A gaming influencer is a web user with authority in the gaming world, who uses that authority to influence gamers’ decisions about which products to buy.

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Graphics Interface Format (GIF) is a file format that supports animated and non-animated images.

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A hashtag is a word or phrase used on many social networks. It consists of the hash character “#” – sometimes known as the “number sign” or, in North America, “pound sign” – followed by a text-based identifying label.

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An Influencer is a person with mainstream appeal and perceived expertise whose approval can boost the image and sales of certain products. They are essential components in influencer marketing schemes.

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Influencer advertising is the kind of advertising that targets a specific group of individuals who have potential influence over a market.

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Influencer marketing is a digital marketing technique that uses industry leaders, authority figures, and influential people to advertise products and services and generate more leads.

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Influencer relationship management (IRM) is a strategy for managing influencer interactions, and it is inspired by Customer Relationship Management (CRM).

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As the name suggests, key performers are key to improving the performance of online marketing strategies. In the marketing sector, especially in influencer marketing, a high priority is placed on specific individuals defined by their influence over potential customers and concentrates marketing efforts around these key performers.

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A lifestyle influencer is someone that creates and publishes content on a various range of topics related to their daily lives. Typically, their content centers around topics that help to improve the reader’s life or bring them closer to the achievement of their personal goals. As a result, the subject of their content is broad and can range from hair and beauty, fashion, glamor, food and travel.

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A macro-influencer typically has a five-figure or greater following on social media platforms like Instagram and Snapchat, and could see tens of thousands of interactions on every post they make.

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A micro-influencer is a social media personality who will usually have between 5, and 100,000 followers on their platforms.

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The Mommy Influencer is a mother who, through social media, is regarded as an expert in parenting, children, and in some cases women’s issues. Often bloggers, with a huge following, the Mommy Influencer is seen by marketers as an individual who has a significant influence over the target audience of other mothers.

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Search engine optimisation (SEO) is a digital marketing technique that increases a company’s rankings on search engines like Google and Bing.

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A sports influencer can be anyone from a professional sportsperson to anyone who just loves their sport and is great at handling social media.

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User-generated content  is any form of content created by users of a system or service and made available publicly on that system.

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Viral marketing is a method of online promotion relying on the word of mouth effect, building publicity from the ground up rather than through top-down advertising campaigns.

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Web 2.0 emerged as the technology permitted users to interact with websites in such a way that the line between content consumer and content creator began to blur.

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