General Introduction to Influencer Marketing
Influencer marketing is a digital marketing technique that uses industry leaders, authority figures, and influential people to advertise products and services and generate more leads. It often takes place on video streaming platforms like YouTube and social networks like Twitter and Instagram. People who have lots of followers are often influencers — people who can sway the opinion of consumers. Businesses use influencers to increase brand awareness and advertise their products to social media users. Research shows that this marketing method is an effective method for lead generation and sales.
Origins of Influencer Marketing
Influencer marketing is a fairly recent phenomenon. As video streaming platforms and social networks increased in popularity at the end of the 2000s, more businesses used this type of marketing as a way to reach their customers. Influencers often work with brands to promote products and services on their social media pages. This exposes a company to an audience who might not otherwise be targeted by conventional marketing mediums, such as television or radio. Influencers are often compensated, financially or otherwise, for promoting a product online. Some social media platforms stipulate that influencers must make it clear if they are advertising a product.
Explanation of Influencer Marketing
Influencer marketing is a powerful marketing technique because research shows that consumers are becoming increasingly wary of traditional forms of advertising. Influencers advertise products and services in an innovate way. Someone with thousands of followers on Twitter, for example, might post a picture of a product and encourage their users to share the image. Alternatively, an influencer might review a product on YouTube.
Influencer marketing is similar to celebrity endorsements in advertising. However, the marketing of a product or service takes place on social networks or video platforms. This helps brands reach social-savvy consumers and increase their customer base.