Influencer Marketing: Marketing for tomorrow’s world

In the past the world of marketing was held tightly in the fist of a few select marketing behemoths, taste-makers whose influence over the buying public was one of the most influential driving forces of purchases. The world has changed. With the advent of the internet and social media the individual voice has made itself heard in a way that has never been seen.


5 challenges of influencer marketing

Today, advertising is ubiquitous. Overloaded consumers fight back by ignoring many, if not most of these marketing messages, causing brands to face the problem of reengaging with customers. One way past the background noise is through influencer marketing. Eventhough influencer marketing is a fenomenal way to past the background noise, it contains some challenges.