General Introduction to SEO
Search engine optimisation (SEO) is a digital marketing technique that increases a company’s rankings on search engines like Google and Bing. Marketers use SEO to improve brand awareness and drive business growth. As more people use search engines to find local businesses and search for information, SEO has become a vital component of many digital marketing strategies.
Origins of SEO
Search Engine Optimization dates back to the 1990s and has become an effective marketing technique for businesses in almost every niche. Therefore Marketers use Search Engine Optimization to increase the visibility of a company’s website on the search engine results page and to boost leads and sales. Today, an entire industry is dedicated to Search Engine Optimization. Professional marketers use SEO techniques to improve a company’s presence on the search engine results page and encourage more sales.
Explanation of SEO
There are a number of different approaches to Search Engine Optimization. Typically, it is divided into two main groups: on-page SEO and off-page SEO. On-page Search Engine Optimization concerns the optimization of website elements like headers and footers, keywords, images, content and other information to increase a company’s web rankings. Off-page Search Engine Optimization pertains to elements like meta descriptions and business listings.
Research has shown that most consumers search for information online via a search engine. If companies rank high on the search engine results page for popular keywords, they can attract more traffic to their pages. This is why SEO has become so important in recent years.
Recent techniques include mobile Search Engine Optimization, where marketers optimize mobile websites so they rank higher in search results. Local Search Engine Optimization has also become important. As more people search for information on their smartphones and tablets, marketers have optimized their pages to attract these local customers and increase revenue.