Web 2.0 and what the future holds
Coming up with an unassailable definition for the term web 2.0 is impractical as new media experts and developers are prone to squabbling about not only what it is exactly, but which iteration we are actually currently in (web 2.1? Web 2.3?). There is consensus, however, that Web 2.0 is a tendency. Whereas the Web 1.0 paradigm consisted of static content with very little to no possibility of user interaction, web 2.0 emerged as the technology permitted users to interact with websites in such a way that the line between content consumer and content creator began to blur.
Of course, social media is a huge component of what sets this new web apart from its predecessor but it isn’t the entire story. Successful webmasters and digital marketers understand that comments, shares, likes, and other forms of user engagement are what should guide content creation.
Onwards towards web 3.0
So if we’re currently living our cyber lives in some version of web 2.0, then what does the future hold? It’s hard to say exactly, but most leading internet theorists seem to agree that it’s going to have a lot to do with Semantic Content Optimization that’s driven by artificial intelligence.